I arrived at Phil & Sebastian's Mission location to find people lined up outside the door. As a gap appeared in the line, I got to read the sign announcing the launch, complete with the name and imagery I proposed. What a feeling. The artists that were used really nailed it. Inside it was bustling and everyone seemed to be enjoying the evening. It was a great opportunity to talk to people from the collaboration, the industry in general and people who are just genuinely interested in beer and the craft beer scene in Alberta.
For the launch, the guys from the Good Old Fridge had a video chronicling the collaboration. Be sure to give it a peek if you want to know what tonight was about and let them know what you think: @GoodOldFridge
One thing that I was reminded of during the evening's conversations is the kindred spirit of all the collaborators. A project like this works even though everyone has different interests because they all share one important thing. Passion. Whether that passion is for beer or for coffee, that drive to find the ultimate experience and share it with others is what keeps us up at night.
So from this Night Owl,
Cheers!
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